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Sales pipeline: from lead capture to close with clear metrics
Define stages, align marketing and sales, and measure territorial lead quality versus raw volume.
Minimum viable stages
New, contacted, meeting booked, proposal, negotiation, and closed won/lost are enough for many B2B teams—if definitions are shared.
Without shared criteria, “lead” inflates and forecasts lie.
Quality versus quantity
Track conversion by stage and by territory source. If one neighborhood converts twice as efficiently, shift effort.
Map-based data lets you tag fine-grained origins (“2km radius on Main St.”), not just “January campaign”.
Where Leadify fits
Leadify feeds the top of the funnel with georeferenced, sector-specific rows.
Qualification, proposals, and closing still live in your CRM and sales methodology.